FIRST IMPRESSIONS
“You never get a second chance to make a first impression”.

As economic development becomes increasingly competitive, the first impression of your community can be a deal maker or breaker. This checklist is designed to help communities focus on their image – objectively noting areas for pride and those needing attention. A few of the items may require local government or private business or property owner attention and cooperation. Some areas of concern can be addressed by volunteers. Many of the checklist items are for community improvement consideration and future planning while others are critical first impression factors.

Some sections of the questionnaire will be more applicable to specific audiences. For instance, businesses looking for a location may be more concerned with streets and lighting, shoppers may be more concerned about streetscapes and store signage, tourists will be looking for help in finding community parks or services, and sports teams may be looking for signage to the ball field or school. Use this self-administered questionnaire as a starting point for community improvement discussions by selecting the portions relevant to your target audience.

First Impressions Questionaire